Why are chocolate bars divided into little squares? The clever reason behind a design we rarely question

They are the result of practical engineering, smart manufacturing and a little psychology, all working together to make chocolate easier to eat, share and produce. Here's why chocolate bars are divided into little squares.

Why are chocolate bars divided into little squares?
1/9 Why are chocolate bars divided into little squares?
They were designed to break neatly
2/9 They were designed to break neatly
They make sharing effortless
3/9 They make sharing effortless
They help with portion control
4/9 They help with portion control
The moulds make manufacturing easier
5/9 The moulds make manufacturing easier
The design makes chocolate stronger
6/9 The design makes chocolate stronger
They make every bite feel satisfying
7/9 They make every bite feel satisfying
Some shapes are designed for branding
8/9 Some shapes are designed for branding
A simple design with lasting appeal
9/9 A simple design with lasting appeal

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