Shah Rukh Khan Appointed Vodafone Idea Brand Ambassador

Why in the News?

India's third-largest telecom service provider, Vodafone Idea (Vi), has appointed Indian actor Shah Rukh Khan as its brand ambassador. Alongside the announcement, the company unveiled a refreshed logo and launched a new campaign: "Vi badal raha hai... tayaar rahiye".

Key Features / Major Points:

Logo Refresh & Campaign: The company updated its logo from "V!" to "Vi" as part of its strategy to highlight the evolution and modernization of its brand services.

Substantial Subscriber Growth: Vi recorded 240,114 new customer additions in July, marking its highest monthly subscriber gain in two years.

Vi 2.0 Strategic Focus: CEO Abhijit Kishore highlighted three core pillars: driving customer additions, achieving double-digit revenue growth, and tripling cash EBITDA.

Network Expansion Plan: The company is working toward funding its ₹45,000 crore capital expenditure plan focused on expanding 4G coverage and rolling out 5G services.

Static GK Facts:

Vodafone Idea Limited (Vi): Chief Executive Officer (CEO): Abhijit Kishore | Headquarters: Mumbai and Gandhinagar.

Aditya Birla Group: Chairman: Kumar Mangalam Birla.

Telecom Regulatory Authority of India (TRAI): Headquarters: New Delhi | Founded: February 20, 1997.

One-Liner Quiz (All Competitive Exams):

Q: Who has been appointed as the brand ambassador of telecom operator Vodafone Idea (Vi)?

A: Shah Rukh Khan

Q: Who is the current Chief Executive Officer (CEO) of Vodafone Idea?

A: Abhijit Kishore

Q: What is the official tagline of Vi's newly launched brand campaign?

A: "Vi badal raha hai... tayaar rahiye"